ACHIEVEMENTS

• The National Mature Media Award Recognizes excellence in advertising, marketing and education materials that is designed especially for those age 50 and older. Won clients awards as follows:

  * In 2006, a bronze in the brochure category;
  * In 2002, a silver in direct mail for senior housing; and
  * In 1999, a bronze for the total Marketing/Advertising campaign.

   

• Planned an advertising/marketing program for a dementia care community which increased occupancy from 50% to 98% in one year.

• Developed and carried out (over six months) a combined advertising/direct mail/media campaign for an expansion of a client's independent living community. The new wing was 85% occupied at opening; 92% occupied within three months of opening .